Each lunar year is connected to a zodiac animal and its related attributes, with 12 animals recurring on a 12-year cycle. 2023 is the Year of the Rabbit, symbolizing wit, elegance, spirit, and responsibility.
This Lunar New Year inspired duo set features The Perfect Red, an eye-catching crimson, and Billions, a liquid gold. The packaging channels good luck and fortune for the Year Of The Rabbit with festive hues and patterns. The rabbit illustration is treated in the same weight and manner as the company’s mark. 

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Packaging Design
Client: Emilie Heathe
Studio: Emilie Heathe In-House
Designer: Nicole Kupferman

© 2023 Nicole Kupferman