Visual identity for Superior Concrete, a ready-mix concrete manufacturer in Guyana. The company is focused on the people, creating jobs and innitiatives to improve the quality of life for the workers and the local community.  The logo represents the initials of the company, “S” and “C”, and the visualization of building blocks. The color palette is simple yet effective, making the identity stand out agains its competitors and its physical surroundings. 

Learn more about this project at Level NYC.

Graphis Silver Award winner

Identity Design
Client: Superior Concrete
Studio: Level Group
Creative Diretor: Jennifer Bernstein and Nick Hubbard
Art Director: Eva Beckendorf
Designers: Nicole Kupferman and Sydney Hwang

© 2023 Nicole Kupferman