![](https://freight.cargo.site/t/original/i/204df8ab7e667a888e2eed661ddd01bf9ebd58d94152c637816d873d65ea5d77/joes_animation.gif)
![](https://freight.cargo.site/t/original/i/111b73cedb6224f515994de8bdcab554a0d85fb0b3be5dd3ce8fe3183d947f60/joesdisplay.jpg)
![](https://freight.cargo.site/t/original/i/48731010185c457e2bb9f4d303daba39406adf5975e4d50c3244f049e707370a/joespatterns-01.jpg)
![](https://freight.cargo.site/t/original/i/99920d6d4311118f83852affde5e6f0b5857a2453a3d3b0d1d6a49ebe073b712/joes_thumbnail_animation.gif)
![](https://freight.cargo.site/t/original/i/0aec104c7923ed1ebf479c85c44ecc64754d1cb670ec7a503f0fa26762676259/joes_delivery.png)
![](https://freight.cargo.site/t/original/i/32002f2b4fe35a2748ef57b1725d1c4b3a63698581719b402d4ab77bad2833ba/joes_wall.png)
![](https://freight.cargo.site/t/original/i/2a9a047e9d35dac36c4a555716a9f3d5251fbffae8c690523d0c85dff629298e/joes_apron.png)
![](https://freight.cargo.site/t/original/i/094d1cc2cc2fc25ea47006f44d3806d8ed5ec3dfab23e27a311009ee66ccc611/joes_match.png)
Joe’s Pizza Re-brand
Conceptual
Identity Re-Design
Typeface Design
Identity Re-Design
Typeface Design
Re-brand for one of the most iconic pizza shops in NYC. Logo and alphabet are created based on the same sized rectangle; the cuts refer to the toppings on the pizza and are applied throughout the identity. Modern color palette combined with playful and modular applications.
![](https://freight.cargo.site/t/original/i/57c2e11df7421d34a38259e2ae791aef34f01825647e0888e8d2ccaf0153d4af/bellatrix_identity-02.png)
![](https://freight.cargo.site/t/original/i/9ba8286d8205a96eae8047b0ed7e58117fcc4b8b42c715ade505a17084914203/stationery.png)
![](https://freight.cargo.site/t/original/i/58c8b477d6e6843aa4e7c71153d1ba28c259899fb227dec006bcb7afad5a9f6c/cards.png)
![](https://freight.cargo.site/t/original/i/3de94440553b4c880b25c7a0f379e5063d130682e79966cdd0333e81091692c8/shirt.png)
![](https://freight.cargo.site/t/original/i/c2d7439fc57c305a26c0a0cd4cb50030d397a9d7be7008f171c567ddeb8efe3e/tote.png)
Bellatrix Consulting
Conceptual
Identity and branding system
Custom typography
Identity and branding system
Custom typography
Bellatrix is a business consultancy focusing on women entrepreneurs. Female-owned businesses are very underfunded considering the amount of revenue that they give. The identity represents the new idea of what being a female is and how that would be applied in a corporate innovative way.
![](https://freight.cargo.site/t/original/i/de99a32cacef9b779fb2087dd00853284bc2d271e47a7cc601d80e58516d63a4/Comp-1.gif)
![](https://freight.cargo.site/t/original/i/94a67329e4525936b6fa766c453551a63223b4878679b27367db49f1fa7ba1c7/logo_building.png)
![](https://freight.cargo.site/t/original/i/b4195270265b8de00e0c761fe7b5f0221cb5abf8c466aed80b213dd159226fde/Evergreen_stationery-01.png)
![](https://freight.cargo.site/t/original/i/e6bc1ac606a4d5dab7de09597b4729cf0f01011665be1aff971a7293bdb65d9e/evergreen_background.gif)
![](https://freight.cargo.site/t/original/i/c8b288706e176636841e9c83c53843ca80903af08d04582796e068e26efa57f3/evergreen_icons-05.png)
![](https://freight.cargo.site/t/original/i/4743123d631deb1ccb7be4835877360afd92ddbde364da80e093dd91355bbfa4/Wall-Mockup.png)
![](https://freight.cargo.site/t/original/i/7a0120852383e73af88f5b6da3f24038736139e29538f64bffe40394a16175b3/van.png)
![](https://freight.cargo.site/t/original/i/0728c859a3d4c1df03d0a3670f6632d40fb521c9ad05ac17977a2d358a1b9aa5/evergreen_posters-06.png)
![](https://freight.cargo.site/t/original/i/d4bedc1e94942fe582b0a62a256ec7e73a6d14f932e261b8c2ca5e5b2bfca6a0/Evergreen_containers-03.png)
![](https://freight.cargo.site/t/original/i/8bfe604df01ecf3b6cbe7b464e62920582eed9ea87f51323c6cf76805b17e619/ship.png)
Conceptual
Identity Re-Design
Branding system
Identity Re-Design
Branding system
Identity re-design for one of the world’s biggest shipping company. Logo mark that represents the movement and versality of the company combined with a contemporary unusual color palette.
![](https://freight.cargo.site/t/original/i/5b23b8c4211670c9b2699af2e8d07c8df037f52b53f435c30d7f4be685e52dca/de_cecco_animation.gif)
![](https://freight.cargo.site/t/original/i/7c50e87638f22d0fba9b2f301b35bccf4216109b06d56ef7fb7d02caf7469412/dececco_website-05.png)
![](https://freight.cargo.site/t/original/i/b6cc913cd4ab191a82ee9927c9d8262d9018c40b7324c9be2e3dc5d0829777d3/dececco_website-03.png)
![](https://freight.cargo.site/t/original/i/76e11bbef49e6a11adb24be96173f25f4a00734e82505a5cce9da21eda184f39/dececco_website-02.png)
![](https://freight.cargo.site/t/original/i/70caf90e7ce9dba14c76eafea7208dd1713297e72fea6c00d0c1e1f058fd6e60/dececco_website-01.png)
![](https://freight.cargo.site/t/original/i/e6d937086e2a05890915a2fb25bf018777e3d4cead213eb090129dbfd3d35cb3/dececco_website-05.png)
![](https://freight.cargo.site/t/original/i/e6dd556a0f5d8421e59eeca52af72b705cb1108caf2e43d6c9dcede9d088141e/dececco_website-04.png)
![](https://freight.cargo.site/t/original/i/dea14b1ec95e993707a272d9ca2edda3cbb226f64fb2164e8e07305e11fbeb68/dececco_website-02.png)
De Cecco Pasta Re-brand
Conceptual
Food Packaging
Food Packaging
Package re-design of the famous DeCecco Pasta. Graphic representations of the different pasta and their shapes, paired with complimentary colors. The packaging distincts itself from the competitors while maintaining aspects of the previous design.
![](https://freight.cargo.site/t/original/i/c037eed1ea82552ba5f5c93f11e3d24bae1b70f2a93e759e134f9c3c53d3cc1a/covers.gif)
![](https://freight.cargo.site/t/original/i/3faa0edbee64e7e75948dfa1de6bf12897532722076619de8ce10dc78802cc9d/covers_animation.gif)
![](https://freight.cargo.site/t/original/i/76124df2c7c0c60e8de815c9c49585315ff0c4ff7a8a9a9c964f8b4da2be11b8/bookcovers.png)
![](https://freight.cargo.site/t/original/i/9f6e4ce555fe50472be5da0f3d349ec1cf76112931a46cb810cf46d5f9bd5ae7/bookcovers_8.png)
![](https://freight.cargo.site/t/original/i/bde6b486797d23fe32434b932913a65313e4b2807e0792c12cd4c39479b200af/bookcovers_5.png)
![](https://freight.cargo.site/t/original/i/4ef260fcc17354dd0edc0b7fe20e112f36e6945f6982acc3e8b0bbdff51e7990/bookcovers_2.png)
![](https://freight.cargo.site/t/original/i/04f8b3846518e293012cf34bf4cfbb752344fb0fbca39c1c0a5756d9a62d4cb2/bookcovers_3.png)
![](https://freight.cargo.site/t/original/i/92f64a8d3da380ba3d1086061652b8e9be83e1ba281e3aadd21dd72edfb0b83c/bookcovers_6.png)
![](https://freight.cargo.site/t/original/i/3477387a1fe92ba57f32981b5228015a45d62a1ea2857e394b8a0b4910b1c382/bookcovers_4.png)
![](https://freight.cargo.site/t/original/i/4a992a8fe1c6ae259d32d8de1b4eaff5a8bfe69ffa2da6171fcd4943f4de9aba/bookcovers_7.png)
![](https://freight.cargo.site/t/original/i/8024b8f1b82c2edd0c3b2da5d07b4f8a9f6ef9d7d1770bbc7ff2928d7f15751c/spines_overall.png)
Usual Book Series
Conceptual
Book Cover Series Design
Editorial
Photo Curation
Book Cover Series Design
Editorial
Photo Curation
Book cover series based on typical activities. A graphic intervention on photographs together with a 70's inspired color palette to represent the personality of the typical activities in the me decade and the richness of it.