Interbrand Global Team
Role: Designer
Role: Designer
Brand Identity
Typography
Global Rollout
Typography
Global Rollout
Interbrand's rebrand marked a new chapter for one of the world's leading branding consultancies. Built around a custom typographic system, the identity transforms letterforms into a flexible language capable of moving across offices, disciplines and cultures.
I contributed to the development and rollout of the system across a wide range of applications and touchpoints.
I contributed to the development and rollout of the system across a wide range of applications and touchpoints.
The identity began with a simple idea: creating greater expression through restriction.
Rather than relying on an expanding set of visual assets, the system focuses on typography, composition and movement to generate endless possibilities.
Exploring interruption, collaboration and tension within the Interbrand wordmark.
The functional foundation of the system, balancing clarity, consistency and utility across every touchpoint.
A true italic rather than a simple slant, introducing movement and personality while remaining highly legible.
Precision spacing transforms typography into visual composition.
Designed to scale across languages, offices and markets while maintaining a consistent visual voice.
The system creates expression through composition rather than decoration, allowing typography to behave as both language and image.
Built around principles of magnetism, gravity and transformation, motion extends the identity beyond static applications.
Beyond external communications, the identity became a framework for participation across Interbrand's global network.
The system supports everything from internal storytelling and editorial content to large-scale environmental graphics.
Selected applications across physical, digital and environmental touchpoints. From business cards to architectural environments, the system was designed to operate at every scale.
Hundreds of explorations informed the final typographic system, testing rhythm, spacing, alternates and behavior across a wide range of applications.
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